We know the positive points of the business but we should aware of fluctuations in business/up and down in business.
For every business, there are different phages through which business goes.
Introduction Phase: At introductory phase, there is very slow demand inceases and more efforts are required.
Growth Phase: There is an increase in demand for the products and services, need to focus on resources,process,quality, capablity etc.
Maturity Phase: There is a peak state of a business and need to focus on more srategies to be in a compititors market, increase customer reach to grow or for stability in a market.
Decline Phase: This phase is a decrease in demand for our products and services, its really alarm to a business to focus on advertizing, reach, quality enhancement, efficiency, customer satisfaction, customer feedback etc.
When the business is running risk can be considered in every phase to avoid future problems.
Market survey for business Market survey is studying an existing market for knowing customer’s needs and wants. Main objective of market survey is finding an opportunity for a business to work on a particular product. Market survey gives detail information about any product. This information is in the form of descriptive manner and with statistical data. For easy understanding there is need of formatting this data in standard forms like; tabular form, graphical representation, etc. It gives clear market’s scenario. When products are to be manufactured first time, a market survey is very important for forecasting demands of customer. Forecasting is a technique in which prediction of demand is to be calculated by referring existing data. Market survey is helpful in development of existing product also. Any company’s development of product shows company’s efforts to enhance quality features of a product or service. Objectives of market survey: To study market To ...
Comments
Post a Comment